It comes in the same little pots that normal Fluidlines come in however is not the same formula! I think thats very important to state. Its much stiffer and more waxy then traditional Fluidline. MAC describes this as a muted gold brown. I'm say thats a pretty good description, its very warm toned. I was actually a bit concerned that it'd be too yellow. Its actually a very good match for my shade of red, which a coppery ginger. But on more blue based- Ariel type reds I'd try this out at a counter before buying.
That being said, I'm pretty in love with this product. It gives a much more precise shape then my normal brow powder (which is great over this btw!) but it still looks natural. Even though this is LE I'm not too worried because a little goes a very long way with this. However I'd be very happy if MAC made this permanent.
$15 at MAC Online or in stores on the 10th. Hope this was helpful!